Terminal cohesion Jiangsu and Zhejiang provinces j

2022-07-22
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Terminal cohesion, Jiangsu and Zhejiang provinces jointly develop Cohen brand strength

terminal activities are an effective means for enterprises to constantly maintain vitality, and play an important role in displaying their own image and improving economic benefits. With the increasingly fierce competition in the kitchen electricity market, Cohen appliance complies with the current situation, seizes the opportunity, and launches a comprehensive attack. In the kitchen electricity industry, it launched a pragmatic and innovative marketing of national provincial linkage. In 2017, the first national provincial linkage, covering Jiangsu and Zhejiang provinces, took Xuzhou, Taizhou, Yangzhou, Ningbo, Jinhua... As the main battle area, with great momentum, benefiting Jiangsu and Zhejiang provinces

this gluttonous feast directly operated by the headquarters of Cohen appliances started on March 1 and ended on March 19. The whole time span is only 20 days. In such a tight time, the marketing system of Cohen appliance and the elites of the business school linked the dealers in Jiangsu and Zhejiang provinces to integrate strategies, layout terminals, formulate tactics for all regions, quickly highly concentrate effective resources, unify will and action, and finally create another peak record

Zhao Hanbin, marketing director of Cohen appliances, believes that in the past few years, Cohen appliances has enjoyed high reputation in the industry in terms of development speed, product reputation, service and image, but brand promotion is relatively low-key in the industry. Since last August, Cohen Electric has changed its brand strategy, spent a lot of money to reach a national strategic cooperation with CCTV high-speed rail, vigorously promoted the upgrading of equipment and brand culture in the headquarters park, improved the research and development of new products, and expanded terminal marketing training. In just a few months, Cohen appliances has caused great repercussions in the kitchen electrical industry with a new look. The above series of thunderbolt actions have highlighted the new brand proposition of Cohen appliances, which vows to lead sales with marketing and seize the city and land with market promotion. As the opening battle of 2017, marketing elites and business schools not only participated in and guided the whole process from the preliminary preparation of the linkage to the landing of the event, but also worked together with dealers and sales elites in Jiangsu and Zhejiang provinces to comprehensively open the resource sharing and communication channels of dealers in Jiangsu and Zhejiang provinces, and remove all obstacles for provincial linkage

this linkage between Cohen Jiangsu and Zhejiang provinces is a joint operation that integrates the strength of the whole brand and the Cohen marketing center. The successful holding of it made a beautiful start for Cohen's 2017 national provincial linkage, and also made a profound and powerful demonstration for dealers across the country. President Wang of Cohen Business School believes that the development and expansion of brands is a great undertaking with a long way to go, which needs everyone to complete together. The linkage between Jiangsu and Zhejiang this time is the result of maximizing the centralized allocation of effective resources of Cohen brand. In 2017, this joint operation mode will take Jiangsu and Zhejiang as the starting point, and then spread in Guangdong and Guangxi, radiating to South China, North China and other places, and quickly implemented throughout the country to achieve a new height of Cohen brand

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